The Vibe
Sleep Thrillzzz
A Shopify website design and build for a bold loungewear brand created by a Knoxville-based entrepreneur, blending comfort, personality, and effortless online shopping.
Project Type
- Shopify Website Design + Build
- E-commerce Setup and Inventory Organization
- Product Page and Collection Design
Background
Ruthie is a Knoxville-based entrepreneur and realtor who launched Sleep Thrillzzz as her first e-commerce brand. She wanted to create a loungewear line that felt fun, confident, and wearable for real life. As a new online store owner, she needed a website that felt approachable, easy to shop, and simple to manage on her own after launch.
The goal was to create a polished Shopify site that supported product discovery, clear navigation, and a smooth checkout experience without overwhelming first-time shoppers.
Sleep Thrillzzz
A Shopify website design and build for a bold loungewear brand created by a Knoxville-based entrepreneur, blending comfort, personality, and effortless online shopping.
* SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ * SLEEP THRILLZZZ *
Project Type
Project Type
Ruthie is a Knoxville-based entrepreneur and realtor who launched Sleep Thrillzzz as her first e-commerce brand. She wanted to create a loungewear line that felt fun, confident, and wearable for real life. As a new online store owner, she needed a website that felt approachable, easy to shop, and simple to manage on her own after launch.
The goal was to create a polished Shopify site that supported product discovery, clear navigation, and a smooth checkout experience without overwhelming first-time shoppers.
The Vibe
Background
Project Type
Project Type
The Vibe
Background
- Shopify Website Design + Build
- E-commerce Setup and Inventory Organization
- Product Page and Collection Design
What They Needed
This client needed a website that made shopping feel simple and approachable for a brand-new audience. As a first-time e-commerce owner, she wanted customers to quickly understand the products, browse without confusion, and feel confident checking out.
She also needed a site that was easy to update on her own, from adding new products to managing inventory, without relying on a developer every time something changed.
Built a Shopify site that reflected the Sleep Thrillzzz brand and made shopping feel clear, fun, and approachable for first-time customers.
Designed a Shopify website
One
Reviewed best practices for loungewear and small e-commerce brands to guide layout, product flow, and navigation decisions.
Researched e-commerce best practices
two
Planned the site structure to support clear product discovery, simple collections, and a smooth path from browsing to checkout.
Structured the site for easy shopping
three
Helped add products, organize collections, and set up inventory so the store was ready to sell at launch.
Set up products and inventory
four
Walked the client through how to manage her site, update products, and handle inventory so she could run the store confidently on her own.
Trained the client on Shopify
five
The Outcome
After launch, Sleep Thrillzzz began seeing consistent sales and continued adding new inventory. The website provided a clear, easy-to-manage platform that allowed the brand to grow without friction and supported ongoing updates as the business expanded.
What The Client Said:
"Kaylah helped me launch my website for my new pj business. It turned out beautiful. She also assisted me when needed after launch to make changes to the site and the way she set everything up was easy for me to maintain on my own. She was very hands on the day we launched just in case we had an hiccups with the site (we didn’t), but it was nice to know she was there for assistance. "
Sleep Thrillzzz
